The LEGO Group aims to expand its presence in Southeast Asia but faces cultural challenges. While LEGO products are becoming more popular in the region, competition exists from local brands and differing play preferences hinder its popularity. Emphasizing authentic stories from local cultures, taking inspiration from K-pop and anime could allow LEGO sets to better connect with consumers.
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The perfect LEGO sets for K-Pop Demon Hunters fans
As K-Pop Demon Hunters tops the charts on Netflix and has everyone dancing to My Little Soda Pop, Blocks picks out sets to match your latest obsession. Smashing the charts with its insanely catchy songs and adorable tiger sidekick, K-Pop…
Read More The perfect LEGO sets for K-Pop Demon Hunters fans