The LEGO Group has appointed a new Chief People Officer: Daan Ottnik – van den Broek, who joined the company last year.
Daan Ottnik – van den Broek will assume of the role of Executive Vice President (EVP) and Chief People Officer at the LEGO Group effective April 1, 2026, taking over from Loren I. Shuster, who has been Chief People Officer since 2017.
Daan Ottnik – van den Broek arrived at the LEGO Group in 2025 from Unilever, where she had spent 27 years and had reached the role of Chief Human Resources Officer for the company’s Global Personal Care Business Group and Global Functions.
“Since joining the LEGO Group, Daan has been a passionate advocate for our culture and values,” said LEGO CEO Niels B. Christiansen. “She has significant experience leading HR teams in a large global organisation. I am looking forward to Daan joining the Executive Leadership Team as we continue to work to sustain the LEGO Group’s record high levels of motivation and satisfaction and ensure our colleagues are well supported as they continue to bring LEGO Play experiences to more children around the world.”
Upgrade your LEGO hobby! If you take out a subscription to Blocks, the monthly LEGO magazine, you’ll get each issue first and at a discount, plus other perks including a free digital subscription and the chance to win LEGO prizes every month.
Loren I Shuster, who has been with the LEGO Group since 2015, in that time serving as Chief Commercial Officer, Chief People Officer and Head of Corporate Affairs. Loren will now transition into the role of Group People Advisor to CEO Niels B Christiansen, focusing on strategic activities beyond the company.
“I would like to thank Loren for his significant contribution to the LEGO Group over the past 11 years,” CEO Niels B Christiansen said. “He has played a critical role in making the LEGO Group a world-class place to work and strengthened our unique culture as we grew. He has built a professional, high performing People, Places and Culture team, been a valued member of our Executive Leadership Team and supported a smooth transition to his new role.”
If you want to find out when new LEGO sets are announced, sign up to our free newsletter. Of course, if you really want to upgrade your LEGO hobby for the true insider experience, take out a subscription to Blocks, the monthly LEGO magazine for fans.