LEGO.com and BrickLink have announced account integration in autumn 2025, creating a single sign-in experience for users of both sites.
Signing into LEGO.com and BrickLink will get very similar come autumn 2025, with the platforms combining user accounts and creating a single sign-in experience to streamline the user experience.
BrickLink is celebrating its 25th anniversary this year, having been founded in 2000 by LEGO fan Dan Jezek. Following his passing in 2010, ownership of the site changed hands a few times, until 2020 when the LEGO Group stepped in and purchased BrickLink. The platform still operates as an independent marketplace thanks to fan sellers making up that section of the site, but the LEGO Group’s ownership allows for additional features such as Studio and BrickLink Designer Program.
And now, five years on from the purchase, the LEGO Group is bringing BrickLink even closer, with a single sign-on experience arriving for the two sites. The reasoning behind this change is to create a smoother online experience for LEGO fans while keeping all their information within one account.
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Come autumn 2025, BrickLink users will be required to merge their BrickLink accounts with a LEGO.com account — either a preexisting one or a newly created account. This is not an optional feature. Users will be required to merge BrickLink accounts to a LEGO.com account in order to keep using BrickLink.
The changes to BrickLink accounts
Once your account is integrated, four main things will change beyond just the sign-in experience, those being ID card pictures, usernames/store names, privacy policy and terms of service. The privacy policy and terms of service aren’t likely to be a big deal for many, as most people have a habit of clicking ‘agree’ without reading a single word. The major part of the changes there is just that LEGO Systems A/S will now hold control over most site activity and data, so no real changes on the user side of things.
ID card pictures, on the other hand, will be removed, full stop. These will be replaced by a default image shortly before account integration begins. Avatars will then be available when you integrate your accounts. These new avatars will have preset images with minifigures and background colours — updated versions of classic BrickLink profiles will be in the mix, too. In the months leading up to the termination of ID card pictures, you’ll be able to download your current one. But be sure to do so before autumn 2025 to avoid it being lost to the void.
Usernames are also going to change — your LEGO.com account nickname will become your public username on BrickLink. This will not be an immediate change, but will occur after initial integration, likely taking some months. But it’s worth prepping for the change as soon as you are able — if your LEGO.com nickname isn’t something you want popping up as a name on BrickLink (both as a personal or storefront name), you’ll have to change your account nickname on LEGO.com. This can be done pre-emptively.
New names will have to follow the LEGO Group’s nickname guidelines, which, among other things, outline that names cannot include any sort of personally identifiable information (including geographic references), any reference to an IP not owned by the LEGO Group or any use of or variations of the word ‘LEGO’. All names will have to be approved by moderators before they go live.
These changes will get underway in autumn of 2025, so be sure you’re ready to integrate your accounts and change your nickname need-be. There will be a set timeline to integrate accounts (not currently announced), and if you do not, you will be unable to sign in with your BrickLink account and thus be locked out of all features on the site that require an account.
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