The LEGO Group had previously announced its intent to acquire LEGOLAND Discovery Centres from Merlin Entertainments, and the deal has now been finalised, bringing all 29 locations under its ownership for the first time.
Tag: Merlin Entertainments
The LEGO Group brings LEGOLAND Discovery Centres into the company
The LEGO Group is set to acquire all LEGOLAND Discovery Centres worldwide from Merlin Entertainments, who had owned and operated the attractions since their inception in 2007. This acquisition will bring LEGOLAND Discovery Centres under direct control of the LEGO Group, while LEGOLAND Resorts will remain with Merlin Entertainments. Both companies are owned by the Kirk Kristiansen family.