The Crocs X LEGO collaboration continues — new clogs and Jibbitz will let Crocs fans show off their love of LEGO bricks without having to wear giant ones on their feet.
The LEGO Group and Crocs’ partnership is already expanding, with a new range of LEGO-themed clogs and Jibbitz revealed for a March 19 release (LEGO Insiders get early access starting March 16, because these will clearly be such a hot commodity). They are available to peruse now at LEGO.com.
The LEGO Brick Clog was revealed about two months ago and pretty much immediately became infamous for being an overpriced and generally inconvenient piece of footwear. Those are available now if you’re eager to blow $150 on shoes you can barely walk in.
What’s releasing soon on March 19 is a range of System infused traditional Crocs clogs, branded as Creativity Clogs, with accompanying Jibbitz to decorate the shoes.
The base Creativity Clogs can be had in white or black — the LEGO element comes in the form of a band of ‘bricks’ around the soles, which are in the same colours no matter which version of the clog you choose. Though there is also the Midnight Garden Creativity Clog that has everything in all black, plus some exclusive Jibbitz because nothing screams creativity like solid black plants that blend into the shoe. The Masterbrand Creativity Clog is the final option — this is a regular black Creativity Clog with some exclusive LEGO brick Jibbitz, which to be fair do look decent for what they are.
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The best thing about these new clogs is probably the cost; unlike the LEGO Brick Clog’s offensive price of $149.99, the range of Creativity Clogs can be had for typical Crocs prices. The standard versions will set you back $79.99 and the ones with included Jibbitz will be $89.99. Not that these are cheap, but by Crocs standards, it’s standard.
For the daring customer, there are also three add-on Jibbitz packs available: Masterbrand 10 Pack, Sunshine Garden 10 Pack and Gaming 10 Pack. All three come with, shockingly, 10 Jibbitz. For what they are, they’re decent packs. The Masterbrand 10 Pack has representations of the Galaxy Explorer, Black Seas Barracuda and Yellow Castle, which are all cool to see. And the Sunshine Garden 10 Pack has a nice flower, while the Gaming 10 Pack has a solid figure.
Except it’s not really a figure.
It’s also $39.99. They’re all $39.99.
By price-per-piece standards, that’s a horrific asking price. By Jibbitz standards, it’s par for the course. Take that as you will.
For Crocs fans, the Jibbitz packs are sure to entertain. But for LEGO fans who might be tempted to dip their toes into Crocs clogs through the collab, they might do more harm than good. They are packs of LEGO bricks that are not actually LEGO bricks (they’re 50% larger and can’t be taken apart), at prices that put even 75413 Republic Juggernaut to shame. The product description even has to clarify that each pack is “not a toy”, which will do little to quell fears among some consumers that the LEGO Group is no longer focusing on its core competency.
For what these are, which is a Crocs product first and a LEGO product second, they will hold appeal to a certain group. They are leagues ahead of the LEGO Brick Clogs purely on the basis of being relatively easy to walk in. But for those who are LEGO fans first (or exclusively), there’s some disappointment to be had – and that’s okay.
The Crocs X LEGO collab is a role reversal for the LEGO Group’s typical licensing. Instead of adapting another company’s IP into a LEGO set, LEGO sets are being adapted into another company’s product. Given the choice of a $90 Crocs clog with some LEGO brick designs or the recently announced $90 21368 Peanuts: Snoopy’s Doghouse, a LEGO fan will choose the latter every time.
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