Once again, the LEGO Group has reported increased revenue and profits for 2025, with significant increases as sales grew by 16%.
The LEGO Group has increased its revenue by 12% to 83.5 billion DKK (approx. £9.7 billion / $13 billion), its net profit by 21% to 16.7 billion DKK (approx. £1.9 billion / $2.6 billion), as the Danish company increased its market share and outperformed the wider toy market.
According to the company’s announcement, demand for LEGO products was “high in all market groups,” but particularly strong in Western Europe, Americas and CEEMEA (Central & Eastern Europe, Middle East and Africa). The 16% increase on consumer sales is double that of the global toy market, which grew by 7%.
The increased operating profit, which was up by 18%, is attributed to high revenue and scale efficiencies. Over the past decade, Christiansen has focused on investing in the company’s long term capabilities, including sustainability, supply chain network and digital technology.
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“We are very pleased with our record performance in 2025, building on last year’s success,” the CEO adds. “Our innovative and extensive portfolio, combined with the strength of the LEGO brand and an effective operating model, drove high demand.
“We delivered these results by being both creative in product innovation and efficient in operations, bringing LEGO play experiences to more kids than ever before. As we continued to invest in future growth, we brought multi-year strategic investments to life and reached more than half renewable and recycled content in the materials we buy to make LEGO bricks.”
The estimated average amount of renewable and recycled content in the materials purchased to make LEGO bricks increased from 33% in 2024 to 52% in 2025. These materials are certified mass balance and segregated, reducing the amount of virgin fossil-based materials used to make LEGO bricks in 2025 than in 2022, even though many more elements were manufactured. The company’s investment in sustainability increased by 20% on 2024.
The LEGO Group offered more than 860 products in 2025, around half of which were new. Although the LEGO Group does not provide a breakdown of which products were most successful, the company namechecks Formula 1 as attracting new builders and LEGO Fortnite Odyssey as having locked 1 billion player hours. The top performing themes are cited as City, Technic, Star Wars, Icons and Botanicals
The company reported “positively impacting” more than 11.7 million children through global social responsibility initiatives in 2025.
“We are deeply committed to having a positive impact on the world and the communities we are part of,” says Christiansen. “We do this by aiming to reduce our environmental footprint and improving access to play for kids who need it most, and we will continue to invest significantly to deliver on that ambition.”
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