Niels B Christiansen – Blocks – the monthly LEGO magazine for fans

LEGO Group named world’s most reputable company four years in a row

Ryan — Wed, 08 Apr 2026 14:07:00 +0000

The LEGO Group has been named the world's most reputable company by RepTrak, earning the top spot for the fourth year in a row.

The LEGO Group reports massive increase in revenue and profits for 2025

Graham — Tue, 10 Mar 2026 08:15:00 +0000

Once again, the LEGO Group has reported increased revenue and profits for 2025, with significant increases as sales grew by 16%. The LEGO Group has increased its revenue by 12% to 83.5 billion DKK (approx. £9.7 billion / $13 billion),……

Daan Ottnik – van den Broek appointed Chief People Officer at the LEGO Group

Ryan — Wed, 04 Feb 2026 10:23:00 +0000

The LEGO Group has appointed a new Chief People Officer; Daan Ottnik - van den Broek will take over the role from Loren I Shuster, who transitions to a new position working closely with CEO Niels B. Christiansen.

Largest ever LEGOLAND park opens in Shanghai

Ryan — Mon, 07 Jul 2025 20:53:09 +0000

The largest LEGOLAND park has opened in Shanghai. The new park is the first-ever LEGOLAND Resort in China. LEGOLAND Shanghai is home to exclusive experiences and shopping opportunities, including a LEGO Monkie Kid live show and merch store.

Sales of LEGO sets almost double over five years

Graham — Tue, 11 Mar 2025 10:35:58 +0000

In 2024, the LEGO Group achieved record sales and revenue, nearly doubling figures from 2019, with a 93% consumer sales increase against an 11% industry growth. CEO Niels B Christiansen highlighted investments in sustainability and strategic partnerships. Pre-tax profit grew slower than revenue due to these strategic expansions and initiatives.

The LEGO Group is named most reputable company

Graham — Thu, 11 Apr 2024 09:32:00 +0000

For a second year running, the Global RepTrak100 survey has ranked the LEGO Group as the ‘most reputable company’. Each year, RepTrak gathers data from more than 243,000 survey responses across 14 major economies to rank the world’s 100 most……

The LEGO Group’s growth slowed and profits declined in 2023 as investment continued

Graham — Tue, 12 Mar 2024 11:04:41 +0000

The LEGO Group has announced the company’s 2023 results, with growth slowing and profit declining following several years of enormous increase in both. In 2023 the LEGO Group’s revenue grew by 2% to 65,914 DKK, a significantly smaller percentage than……

Sales growth slows as the LEGO Group outperforms the toy industry

Graham — Wed, 30 Aug 2023 09:00:00 +0000

Despite the overall toy industry experiencing declining sales during the first half of 2023, the LEGO Group continued to see sales increases – albeit at a much slower pace than the company has enjoyed in recent years. They are up……

The LEGO Group reports big revenue and profit growth in 2022

Graham — Tue, 07 Mar 2023 11:29:14 +0000

It seems that the LEGO success story shows no sign of slowing down, with LEGO City, Icons and Technic contributing to more double-digit growth for the Danish company. The LEGO Group outperformed the wider toy industry again in 2022, with……

The LEGO Group increased sales by 21% in 2020

Graham — Wed, 10 Mar 2021 11:04:43 +0000

Sales and profit increased for the LEGO Group by 20% in 2020, the biggest growth in years, as the company struggled to meet demand during the global pandemic. The LEGO Group’s CEO, Niels B Christiansen, has presented the company’s financial……