LEGO Store – Blocks – the monthly LEGO magazine for fans

Free Easter activities coming to LEGO Stores

Ryan — Wed, 18 Mar 2026 08:45:00 +0000

LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.

LEGO Stores to host free Star Wars droid building event

Ryan — Thu, 05 Mar 2026 17:05:34 +0000

Children will have an opportunity to test out the new LEGO SMART Brick while building their own Star Wars droids during a workshop at North American LEGO Stores on March 21.

LEGO SMART Play London launch draws in little Star Wars fans

Ryan — Mon, 02 Mar 2026 10:30:00 +0000

On March 1, the LEGO Store at Leicester Square celebrated the launch of LEGO Star Wars SMART Play sets with an event featuring Stormtroopers. Kids, many in costumes, eagerly tested the new sets, which include 'All-In-One' options with a SMART Brick and others with SMART Minifigures.

How LEGO play tests work – the SMART Brick in action

Graham — Tue, 24 Feb 2026 17:25:07 +0000

LEGO Senior Interaction Designer Rina Shumylo explains the concept of playtesting and demonstrates how it works in practice. At Bricktastic Manchester 2026, LEGO Senior Interaction Designer Rina Shumylo took the stage to demonstrate how the LEGO Group thoroughly test all……

LEGO NINJAGO Day events coming to LEGO Stores, LEGOLAND Parks

Ryan — Wed, 14 Jan 2026 08:01:00 +0000

Join LEGO NINJAGO Day celebrations at LEGO Stores and LEGOLAND Parks, complete with activities and giveaways, to commemorate the 15th anniversary of LEGO NINJAGO.

Free activities at UK LEGO Stores throughout August

Ryan — Tue, 05 Aug 2025 06:53:00 +0000

LEGO Stores all across the United Kingdom and Ireland are hosting free events for children all through August as part of the LEGO Group's Come in and Play initiative. Events and promotions include a LEGO DREAMZzz Make and Take, building challenges and LEGO Passport stamps.

Free LEGO ONE PIECE Gum Gum Fruit available worldwide

Ryan — Tue, 29 Jul 2025 07:00:00 +0000

A free LEGO ONE PIECE set is available for fans at participating LEGO Stores across the world. Guests will be able to build their very own LEGO ONE PIECE Gum Gum Fruit free and take it home to celebrate the launch of the LEGO ONE PIECE theme.

Cardiff’s LEGO Store moving to a larger St David’s storefront

Ryan — Mon, 14 Jul 2025 15:17:41 +0000

The LEGO Store in Cardiff, Wales is on the move, seeking bigger accommodations after nearly 15 years in business. But regular shoppers needn't be worried; it's staying in St David's Centre while on its quest for more space.

LEGO Formula 1 event coming to Battersea Power Station in London

Ryan — Tue, 03 Jun 2025 22:06:51 +0000

The LEGO Group and Formula 1 are taking their partnership to Battersea Power Station in London with their "Build the Thrill" event. The event will coincide with the British Grand Prix on July 6, offering fans the opportunity to watch the race while participating in fun LEGO- and F1-themed activities.

The LEGO Group kicks off Christmas at LEGO Store Leicester Square

Graham — Thu, 14 Nov 2024 11:07:00 +0000

The LEGO Group kicked off the Christmas shopping season with a special event at their Leicester Square store in London on November 13. Attendees, including celebrities, enjoyed the store's festive makeover featuring Cataclaws, live music, and activities.