LEGO Play – Blocks – the monthly LEGO magazine for fans https://blocksmag.com The ultimate LEGO magazine for fans. Providing inspiration, techniques and going behind-the-scenes with LEGO experts. Mon, 09 Feb 2026 15:20:03 +0000 en-GB hourly 1 https://i0.wp.com/blocksmag.com/wp-content/uploads/2020/05/cropped-Blocks-favicon.jpg?fit=32%2C32&ssl=1 LEGO Play – Blocks – the monthly LEGO magazine for fans https://blocksmag.com 32 32 174750775 Should the LEGO Group create sets based on K-pop and anime? https://blocksmag.com/should-the-lego-group-create-sets-based-on-k-pop-and-anime/?utm_source=rss&utm_medium=rss&utm_campaign=should-the-lego-group-create-sets-based-on-k-pop-and-anime https://blocksmag.com/should-the-lego-group-create-sets-based-on-k-pop-and-anime/#respond Mon, 21 Jul 2025 11:58:05 +0000 https://blocksmag.com/?p=51677 The LEGO Group aims to expand its presence in Southeast Asia but faces cultural challenges. While LEGO products are becoming more popular in the region, competition exists from local brands and differing play preferences hinder its popularity. Emphasizing authentic stories from local cultures, taking inspiration from K-pop and anime could allow LEGO sets to better connect with consumers.

]]> https://blocksmag.com/should-the-lego-group-create-sets-based-on-k-pop-and-anime/feed/ 0 51677 Inside LEGO NINJAGO: Kai’s Monstrous Journey with the creatives https://blocksmag.com/inside-lego-ninjago-kais-monstrous-journey-with-the-creatives/?utm_source=rss&utm_medium=rss&utm_campaign=inside-lego-ninjago-kais-monstrous-journey-with-the-creatives https://blocksmag.com/inside-lego-ninjago-kais-monstrous-journey-with-the-creatives/#respond Sat, 19 Jul 2025 07:00:00 +0000 https://blocksmag.com/?p=51698 LEGO NINJAGO: Kai’s Monstrous Journey features new shorts exploring Kai's dark past, aimed at younger audiences while considering complex themes. Three shorts debut on July 31, supplemented by stories in LEGO Magazine and the LEGO Play app. Creatives behind the projet share their thinking and tease what to expect.

]]> https://blocksmag.com/inside-lego-ninjago-kais-monstrous-journey-with-the-creatives/feed/ 0 51698 LEGO Play is the new app replacing LEGO Life https://blocksmag.com/lego-play-is-the-new-app-replacing-lego-life/?utm_source=rss&utm_medium=rss&utm_campaign=lego-play-is-the-new-app-replacing-lego-life https://blocksmag.com/lego-play-is-the-new-app-replacing-lego-life/#respond Thu, 01 Aug 2024 13:00:00 +0000 https://blocksmag.com/?p=42134 Read More LEGO Play is the new app replacing LEGO Life

]]> LEGO Life is out and LEGO Play is in – the LEGO Group is replacing the existing experience with something new for young fans. If you’ve been looking for a new app for your young builders, then the LEGO Play…

Read More LEGO Play is the new app replacing LEGO Life

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