https://blocksmag.com The ultimate LEGO magazine for fans. Providing inspiration, techniques and going behind-the-scenes with LEGO experts. Mon, 09 Feb 2026 15:19:41 +0000 en-GB hourly 1 https://i0.wp.com/blocksmag.com/wp-content/uploads/2020/05/cropped-Blocks-favicon.jpg?fit=32%2C32&ssl=1 https://blocksmag.com 32 32 174750775 https://blocksmag.com/the-lego-group-and-bindi-irwin-celebrate-animals-to-empower-girls/?utm_source=rss&utm_medium=rss&utm_campaign=the-lego-group-and-bindi-irwin-celebrate-animals-to-empower-girls https://blocksmag.com/the-lego-group-and-bindi-irwin-celebrate-animals-to-empower-girls/#respond Fri, 30 Jan 2026 12:05:50 +0000 https://blocksmag.com/?p=60025 The LEGO Group has announced the next chapter of its She Built That campaign, teaming up with wildlife conservationist Bindi Irwin for animal-themed workshops. This follows a recent study by the LEGO Group that found 40% of girls experience a boost in happiness when playing with animal toys.

]]> https://blocksmag.com/the-lego-group-and-bindi-irwin-celebrate-animals-to-empower-girls/feed/ 0 60025 https://blocksmag.com/the-lego-group-hosts-dance-event-for-girls-as-part-of-she-built-that-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=the-lego-group-hosts-dance-event-for-girls-as-part-of-she-built-that-campaign https://blocksmag.com/the-lego-group-hosts-dance-event-for-girls-as-part-of-she-built-that-campaign/#respond Sat, 30 Aug 2025 07:00:00 +0000 https://blocksmag.com/?p=53170 The LEGO Group hosted a dance event for over 350 girls in the UK, part of their She Built That campaign aimed at challenging gender stereotypes in building. The company's comissioned research indicates that many believe boys are considered builders. The initiative encourages girls' confidence, featuring an all-female crew and creative participation.

]]> https://blocksmag.com/the-lego-group-hosts-dance-event-for-girls-as-part-of-she-built-that-campaign/feed/ 0 53170