https://blocksmag.com The ultimate LEGO magazine for fans. Providing inspiration, techniques and going behind-the-scenes with LEGO experts. Mon, 09 Feb 2026 15:19:24 +0000 en-GB hourly 1 https://i0.wp.com/blocksmag.com/wp-content/uploads/2020/05/cropped-Blocks-favicon.jpg?fit=32%2C32&ssl=1 https://blocksmag.com 32 32 174750775 https://blocksmag.com/unveiling-lego-smart-play-and-the-smart-brick-in-london/?utm_source=rss&utm_medium=rss&utm_campaign=unveiling-lego-smart-play-and-the-smart-brick-in-london https://blocksmag.com/unveiling-lego-smart-play-and-the-smart-brick-in-london/#respond Fri, 09 Jan 2026 18:34:01 +0000 https://blocksmag.com/?p=58630 The LEGO Group launched LEGO SMART Play in London, showcasing the innovative SMART Brick designed to enhance children's play by integrating technology, such as sound and light. LEGO Senior Vice President Core Business Lena Dixen, LEGO Senior Vice President New Business Federico Begher and The Walt Disney Company Senior Vice President EMEA Claire Terry explained the concept behind the SMART Brick and how it forms the basis of a new LEGO system. The initial products are Star Wars themed and aim to provide engaging play experiences with sturdy models.

]]> https://blocksmag.com/unveiling-lego-smart-play-and-the-smart-brick-in-london/feed/ 0 58630 https://blocksmag.com/blocks-editor-appears-on-5-news-to-discuss-lego-smart-play/?utm_source=rss&utm_medium=rss&utm_campaign=blocks-editor-appears-on-5-news-to-discuss-lego-smart-play https://blocksmag.com/blocks-editor-appears-on-5-news-to-discuss-lego-smart-play/#respond Thu, 08 Jan 2026 18:07:05 +0000 https://blocksmag.com/?p=58576 LEGO SMART Play introduces innovative SMART Bricks, enhancing user engagement with sound and interactive features while preserving traditional building elements. LEGO magazine Editor Graham E. Hancock discusses their potential impact on playtime in an interview on Channel 5 News, emphasising the continuation of classic LEGO sets alongside these advancements.

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