It’s time for Black Friday deals on LEGO sets! This is not a drill, the annual sale has started – so it’s time to save some money and bag some free LEGO sets before stock starts running out.
Black Friday 2023 is here, and that means plenty of sales and deals to satisfy your shopping needs. As ever, the LEGO Group is joining the annual shopping tradition on November 24, with deals running through November 27. Black Friday deals are a perfect time to pick up that special set you’ve been wanting all year, as there’s a multitude of enticing promotions to sweeten the deal, from increased Insiders points to free gift with purchase (GWPs) LEGO sets. There’s plenty of holiday-themed sets and promotions as well, just waiting to join your collection and help decorate for the holidays.
But what exactly are the GWPs? Which sets are on sale? Is there a best day to buy and get the most out of LEGO Black Friday? With so many different sales, promotions and gifts, we here at Blocks know it can be difficult to keep them all straight. So we’ve assembled a list of everything you need to know about LEGO Black Friday 2023 to make your frenzied shopping a bit more manageable.
Free LEGO sets
One of the best things about buying directly from the LEGO Group are the free LEGO sets you get for spending a certain amount at LEGO.com. LEGO Black Friday has two main gifts this year, along with one bonus one that comes with with purchases of the new 76269 Avengers Tower.
- 40602 Winter Market Stall, free with purchases of £150 ($170 US, $220 CAD, $280 AUS) or more. This one’s around all weekend, November 24 to November 26.
- 40601 Majisto’s Magical Workshop, free with purchases of £220 ($250 US, $330 CAD, $400 AUS) or more. This one gets one less day, only available from November 24 to November 26.
- 5008076 Marvel Taxi, free with purchases of 76269 Avengers Tower all weekend, November 24 to November 27. This one’s an Insiders exclusive.
LEGO set discounts and bonus points
Black Friday’s biggest draw are the irresistible sales that draw people out to the shops before the sun’s even come up. Lucky for LEGO fans, all these sales are available online. The following discounts are all specifically for LEGO Insiders. If you’re not an Insider, don’t worry — it’s free and easy to sign up and start cashing in on the deals, all of which are running now to November 27.
- Discount codes for select LEGO sets, including 10307 Eiffel Tower and 10255 Assembly Square. Be sure to hurry — these codes are limited and sure to be popular!
- 3x points on select LEGO sets, including 76252 Batcave – Shadow Box and 10323 PAC-MAN Arcade.
- 4x points on select LEGO sets, including 60336 Freight Train and 76389 Hogwarts Chamber of Secrets.
Don’t forget that Blocks, the monthly LEGO magazine, is giving away free stuff this Black Friday! You can get exclusive, limited edition LEGO Christmas cards, a special edition 100 Incredible LEGO Builds magazine and a free exclusive Christmas minifigure while stocks last.
Insiders Reward Centre
Another Insiders exclusive is the new products and promotions in the Reward Centre. These range from prints to ornaments to points.
- Win 1,000,000 Insiders Points — it’s free to enter, so there’s no reason to not take advantage of this offer, running now through November 27.
- Holiday tin ornament — 1,800 points will get you a little Christmas ornament while supplies last.
- 75% off the lowest discount tier. Whatever currency you’re shopping in, if you want to redeem the 5-off discount, it’ll cost significantly fewer points from November 24 until November 27.
- 50% off select rewards. Been wanting one of the tin signs or keychains? Now’s the time — they’re half off until November 27.
Other Sales & Deals
There are a few last things for LEGO Black Friday that you might want to know if you’re a real bargain hunter…
- In-store snowman GWP—spending £35 ($40 US, $50 CAD) or more in an official LEGO Store will get you a little snowman build. This is the most limited of all the promotions, only available on Black Friday itself, 24 November.
- Other sales—always be sure to check the ‘sale’ tab on LEGO.com. This can be found by clicking ‘offers’ on the home page then ‘sale’ on the banner on the top of the page.
That’s everything for LEGO Black Friday 2023. Whether you’re in the market for some holiday cheer like 10325 Alpine Lodge or going big with 75367 Venator-Class Republic Attack Cruiser, there’s plenty to be excited about this Black Friday.